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Write dish descriptions guests understand quickly

Keep local dishes recognisable without losing their character: concise, concrete and useful in every selected language.

6 minUpdated Jul 14, 2026

Written and reviewed by the Webstability editorial team · Checked against the current product · How we work

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Keep local dishes recognisable without losing their character: concise, concrete and useful in every selected language.

01

Start with what the guest needs to know

Name the dish type, main ingredients and relevant preparation first. Avoid a long origin story before the plate is clear.

  1. 1Use concrete ingredients instead of vague superlatives.
  2. 2Mention spicy, raw, fried or sharing when relevant.
  3. 3Keep allergens in structured fields.

02

Match the voice to the venue

A tapas bar can sound direct and lively; a hotel restaurant calmer and more precise. Keep the information structure consistent for fast comparison.

03

Review natural language, not word order

Do not translate word for word. Keep meaningful local names and add a short explanation. Confirm that quantities, ingredients and preparation mean the same in every language.